You may have already seen my most recent blog post about madebywave showcasing at A Luxe Story – the pop-up focused on supporting independent women’s lifestyle designers. But April has been a busy month because I’m also taking part in Fashion Revolution Week to support a cause that is close to my heart in both a personal and business sense. The Fashion Revolution Billed as the largest global fashion activism movement, this is an initiative that began after more than 1000 peop

It’s that time of year again, with the very first pop-up of the season set to launch in the form of the latest instalment of A Luxe Story pop-up. This brings back such fond memories of where it all began one year ago with A Luxe Story in Kings Road. I can’t quite believe how much has happened in just 12 months and that all my dreams I have for the brand are becoming a reality while new dreams are being made. A Whirlwind Adventure Every moment of this journey has been such a w

The floral trend is back in all its glory for spring and summer 2018, and I couldn’t be happier! This is such a pretty, light-hearted trend that can be worn in so many different ways. This summer’s fashion themes are all about embracing femininity in a fierce and often-unusual way – be bold, be beautiful and, above all, be bright. The influence of the ‘80s is out in force right now and, no matter how hard you try, it can never be too over the top. Read on for the madebywave r

I do so love a beautiful yet unusual beachwear aesthetic, which is why I am pleased to see the embroidered beachwear trend making its mark. As a key trend for Spring Summer 2018, it is very timeless and wearable with intricate pieces that show off the very best design talent. The beauty of embroidered beachwear is that it works for all type of sunny holiday – in high-end resorts or more casual luxe destinations. This trend is pretty, elegant and sophisticated with SS18 embroi